Kranon ride the walls Natalia Uribe UX-UI Designer

Welcome to Kranon – your ultimate hub for all things skateboarding. Dive into our diverse collection of boards, each crafted to embody the essence of rebellious style and unwavering quality. With eye-catching graphics and durable construction, our boards ignite your passion for skateboarding while embracing the raw energy of punk culture. From the streets to the skate park, ride with attitude and express yourself freely, because skateboarding isn't just a sport – it's a state of mind.

This innovative brand sought to create a thematic design for three skateboards, capturing the vibrant energy of the culture with compelling motifs. Each skateboard will embody a distinct user persona: a rebellious teenager, an art-loving woman, and a young alternative adult.

My role was: The role involved crafting a visually captivating brand identity that reflects the brand's rebellious essence and resonates with its target audience. This includes creating compelling graphics and branding materials for skateboards and marketing campaigns, while also designing an intuitive and visually engaging user interface for the e-commerce platform.

Kranon as a leading brand in skateboarding wants to create a compelling brand identity, designing an intuitive e-commerce website, and implementing effective digital marketing strategies. Central to this is crafting visually striking graphics and branding materials that resonate with the target audience while prioritizing user experience and driving customer engagement.

As a designer for this project, several challenges arise:

• Developing a unique and compelling brand identity that resonates with the target audience while maintaining authenticity.
• Designing an intuitive and user-friendly e-commerce website interface that meets the needs and preferences of customers.
• Designing three illustrations for the skateboards belonging to the same brand, Kranon, within a tight time constraint, adds an extra challenge to the creative process.

• Initial sketches and concept designs for each of the three skateboard themes.
• High-quality digital illustrations of the three skateboard designs.
• Mockups of the skateboard designs applied to actual skateboard decks, providing a realistic preview.
• A presentation deck summarizing the project objectives, design concepts, and final deliverables.
• Digital assets of the illustrations, including high-resolution images and vector files, for use in marketing materials, social media.
• A final deliverable package containing all project assets, including illustrations, mockups, documentation, and digital files, organized and ready for hand off or distribution.