NataU ®

Award-Winning Creative Digital Studio
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Creative

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Natalia Uribe
Founder
LET’S TALK
LET’S TALK
Designing digital experiences that actually make sense.
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Michek Jonson
Founder & CEO
24+ Years of Creative Excellence
Product Design
(01)
Product Design
Graphic Design
(02)
Graphic Design
Motion Graphics
(05)
Motion Graphics
We help businesses create fast, user-friendly websites that turn visitors into customers.
LET’S TALK
LET’S TALK
Stylized logo text reading EXPRESIA with a greater-than sign at the end.
Backbone company logo in gray uppercase letters.
The word 'Semana' in large gray serif font on a white background.
Cheil wordmark logo in gray letters on white background.
DEPURA brand name in stylized uppercase gray letters on a white background.
Stylized logo text reading EXPRESIA with a greater-than sign at the end.
The word BACKBONE in bold uppercase letters with a stylized A and K.
The word 'Semana' in large gray serif font on a white background.
Cheil wordmark logo in gray letters on white background.
Ogilvy
DEPURA brand name in stylized uppercase gray letters on a white background.
Stylized logo text reading EXPRESIA with a greater-than sign at the end.
The word BACKBONE in bold uppercase letters with a stylized A and K.
The word 'Semana' in large gray serif font on a white background.
ABOUT ME
READ MORE
READ MORE
Blending product thinking, systems,
and visual storytelling.
We collaborate with forward-thinking brands. The result - Creative impact that lasts.
10
+
Years
Designing digital products.
AI & SaaS
Modern product experiences.
End to End
From strategy to UI.
Global
Cross-functional collaboration.

Featured Work

WORK PORTFOLIO
Teck
(01)
Teck
Scalable System
Digital Rebuild
Kranon
(13)
Kranon
E-commerce
See vibecode prototype
UI Design
Expresia Brand
(04)
Expresia Brand
Brand Experience
Design Systems
VIEW ALL WORK
VIEW ALL WORK

My Expertise

SERVICE
SERVICE
(01)
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UI UX Design

I design intuitive interfaces that improve usability, guide users, and increase engagement.
User Research
UX Flows
Usability Testing
Interface Design
SERVICE
(01)

UI UX Design

SERVICE
(02)
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Web Development

We build fast responsive websites ensuring scalability performance and experiences across devices.
Webflow Builds
CMS Integration
Brand Guidelines
Design Language
SERVICE
(02)

Graphic Design

SERVICE
(03)
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Brand Identity

We create brand systems that communicate values build trust and help businesses.
Logo Design
Visual Identity
Brand Guidelines
Design Language
SERVICE
(03)

Brand Identity

SERVICE
(04)
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Growth Ops

We optimize websites through testing insights and improvements conversions accessibility speed.
Speed Optimization
Technical SEO
Core WebVitals
SEO Structure
SERVICE
(04)

Illustration

SERVICE
(05)
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Content Strategy

We plan content structures that improve engagement consistency and long term brand communication.
Content
Strategy
Pixel Perfect Structure
Content Planning
SERVICE
(05)

AI Projects

People I’ve Worked With

TESTIMONIAL
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“She combines thoughtful design, strong product thinking, and attention to detail. Her collaborative approach consistently elevates the quality .”
Diana Galindo
Product Manager
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“She transforms complex ideas into thoughtful digital experiences with strong product thinking, adaptability, and a collaborative approach.”
Rodrigo Viela
Agile Product Manager
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“Natalia combines strong visual thinking, collaboration, and creativity to deliver clear and impactful digital experiences.”
Esteban Cortez
Senior Copy Writer
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“Natalia is a talented, versatile designer with a great eye for detail and a strong creative drive. She’s reliable, thoughtful, and always brings great ideas to the table. A genuinely kind and supportive teammate.”
Nikos Stakos
Design Lead

How I Work

WORKING PROCESS
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(STEP - 01)
Discover Goals

Understanding users, goals, and product opportunities.

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(STEP - 02)
AI-Assisted Exploration

Using AI to accelerate ideation, workflows, and creative direction.

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(STEP - 03)
Design Solutions

Crafting intuitive interfaces, systems, and digital experiences.

(STEP - 04)
Build & Refine

Collaborating with teams to launch, test, and improve products.

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Have Question

FAQ’S
Q-01
How do I use AI in your process?

I use AI to move faster through the messy early stages — exploring directions, pressure-testing flows, and getting to something testable before committing. Tools like ChatGPT, Claude and Figma Make help me cover more ground in less time; the research, the judgment and the final craft stay mine.

Q-02
Do I only design or also build?

My primary focus is design, but I like taking ideas further than a static file. With tools like Lovable, Figma Make, Claude and other AI-powered builders, I can put together working prototypes and MVPs to test concepts, gather feedback and validate ideas before development starts. I'm not a full-time developer — I'm the designer who helps teams get from idea to something real, faster.

Q-03
What tools do I usually work with?

Most of my work happens in Figma, but I also use FigJam, Adobe Creative Suite, ChatGPT, Claude, and other AI tools depending on the project. At the end of the day, tools are just tools my focus is always on solving the right problem.

Q-04
Are you available for freelance or collaborations?

Yes — I'm open to full-time roles, freelance projects and creative collaborations. If you're working on something where design thinking would make a real difference, I'd like to hear about it.

Q-05
Do you work remotely with international teams?

Absolutely. I've worked with people across different countries and time zones, so remote collaboration feels pretty natural to me. Whether it's async communication, workshops, or working closely with developers, I'm comfortable adapting to different ways of working.

Q-06
What industries have you worked with?

Advertising and media, fintech, mining and industry, e-commerce and international organisations — including work with Ogilvy, Cheil, Semana, Teck and Finesa. The domain changes; the job of making something complex feel obvious doesn't.

Q-07
How do you work with engineers and product teams?

Closely, and early. I share work in progress instead of big reveals, and I hand over systems, states and edge cases rather than static screens — so engineering isn't left guessing. Most of the feedback I get is about collaboration, and that's the part I care most about.

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Still have any Question?
Contact Us
Contact Us

Let’s Talk

Follow me
Black and white profile portrait of a thoughtful young woman resting her chin on her hand.
What I do
Graphic Design
Motion Graphics
Product Design
Illustration & Branding
E-Mail
info@nataliauribe.net
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Illustration of a meditating person with blue hair sitting on a blue flower with colorful leaves.
(01)
Cartoon girl with floating purple hair in water wearing a lily pad hat with a small yellow bird on top.
(02)
Colorful illustration of a girl with flowers in hair surrounded by plants, cute tiger, and black creatures with eyes.
(03)
Colorful illustration of a nude woman surrounded by vibrant flowers between pink and blue buildings.
(04)
Cartoon girl with pink hair playing happily with a smiling blue dog in a colorful room with plants.
(05)
Brown chicken and black-and-white cow behind a colorful dish with corn, vegetables, and flowers.
(06)
Black and white cartoon of a girl surrounded by fishes, seaweed, and an octopus under a lamp.
(07)
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(08)
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