Cam and Leo Natalia Uribe UX-UI Designer

Cam & Leo is an innovative project aimed at facilitating emotional learning for children and adults alike. Emotional intelligence is a crucial skill set for navigating life's challenges, forming healthy relationships, and achieving personal and professional success. This project seeks to create a comprehensive module comprising various assets designed to enhance emotional intelligence in users.

My role was: As a designer and illustrator in the Cam & Leo Emotional Learning. I create visually captivating assets, develop layout designs, and ensure print quality. Through careful attention to detail and collaboration with the other Designer and team leaders. Bringing the educational material to life in a tangible and impactful way, enriching the learning experience for both children and adults

Creating visually appealing content while ensuring a consistent visual identity and accessibility. I work closely with the team to effectively communicate complex emotional concepts and iterate on designs to meet our objectives. Aside from that, I also prepare designs for print production and promote emotional engagement through empathetic illustrations that foster a supportive learning environment

As a designer for this project, several challenges arise:

• Coordinating efforts and effectively communicating ideas among multiple designers can be complex but yet important.
• Managing different versions of design files, especially in a collaborative environment.
• Working with several designers, it can be tricky to blend different creative styles and ideas. Striking a balance between encouraging individual creativity and agreeing on a unified design direction.
• Incorporating feedback from stakeholders, including educators, psychologists, and project managers, while accommodating multiple design perspectives can be challenging.

• A booklet containing various assets such as illustrations, exercises, and activities designed to enhance emotional learning. This booklet serves as a comprehensive resource for educators, parents, and participants.
• Digital or printed interactive games that facilitate learning of emotional competencies through engaging activities and challenges.
• Visual aids and posters featuring key emotional concepts, affirmations, and reminders to reinforce learning and create a supportive environment.